Project
Hersheys - Cost of Complexitey
Year
2025
Service
UX Design, Data Visualization, Product Thinking
Hershey’s – Cost of Complexity
Project Overview
Hershey’s, one of the world’s leading confectionery brands, needed a system to measure the cost of complexity across its operations — from supply chain parameters to demand volatility. The goal was to create a data-backed decision-making tool that could absorb historical data, predict upcoming patterns, and simplify complex product strategies.
We designed a Cost of Complexity Dashboard that transforms data into actionable insights, helping cross-functional teams to identify inefficiencies, optimize SKUs, and make smarter forecasting decisions.
Project Overview
Hershey’s, one of the world’s leading confectionery brands, needed a system to measure the cost of complexity across its operations — from supply chain parameters to demand volatility. The goal was to create a data-backed decision-making tool that could absorb historical data, predict upcoming patterns, and simplify complex product strategies.
We designed a Cost of Complexity Dashboard that transforms data into actionable insights, helping cross-functional teams to identify inefficiencies, optimize SKUs, and make smarter forecasting decisions.
The Problem
Hershey’s teams were manually compiling and analyzing disparate data sets related to product complexity, supply-demand mismatches, and forecasting errors.
This led to:
Inefficient SKU management
Increased operational costs
Lack of clear visibility into complexity cost drivers
The Problem
Hershey’s teams were manually compiling and analyzing disparate data sets related to product complexity, supply-demand mismatches, and forecasting errors.
This led to:
Inefficient SKU management
Increased operational costs
Lack of clear visibility into complexity cost drivers
The Solution
We designed an intelligent, scalable system that:
Ingests historical data from multiple sources
Visualizes complexity metrics clearly (SKU count, supply chain strain, demand volatility, etc.)
Forecasts outcomes using predictive modeling
Empowers users with a user-friendly dashboard to simulate cost-saving decisions
The UX focused on clarity, decision-making speed, and visual hierarchy — turning data into insight without overwhelming the user.
The Solution
We designed an intelligent, scalable system that:
Ingests historical data from multiple sources
Visualizes complexity metrics clearly (SKU count, supply chain strain, demand volatility, etc.)
Forecasts outcomes using predictive modeling
Empowers users with a user-friendly dashboard to simulate cost-saving decisions
The UX focused on clarity, decision-making speed, and visual hierarchy — turning data into insight without overwhelming the user.
The Result
Successfully deployed across teams for strategic planning
SAP Innovation Award Winner 🏆
Improved forecasting accuracy by 30%+
Significantly reduced unnecessary SKU costs and operational waste
Became a central system for long-term product planning
The Result
Successfully deployed across teams for strategic planning
SAP Innovation Award Winner 🏆
Improved forecasting accuracy by 30%+
Significantly reduced unnecessary SKU costs and operational waste
Became a central system for long-term product planning
